A Logo Is Not a Brand.
We work out what your business actually stands for, then build the identity system that carries it consistently everywhere it appears.
Best fit for
Is this right for you?
Good fit ✓
- ✓You look like a different company on every channel
- ✓You cannot explain in one sentence what makes you different
- ✓You are about to build a website or run a campaign and need the brand settled first
Probably not if ✗
- ✗You want a logo only, as fast and as cheap as possible
- ✗You want a rebrand to fix a sales problem that is really about the offer
- ✗Your leadership cannot agree on what the business stands for — that has to be resolved before design starts
What's Included
Everything our brand identity delivers
Positioning & Messaging
What you do, who for, and why it is different — written down in language your team and your customers both recognise.
Visual Identity System
Logo, colour, type, and the rules that hold them together across a website, a quote document, and a van — not a single logo file.
Brand Guidelines
A short, usable document your team and any supplier can follow, so the brand survives contact with everyone who has to apply it.
Why this matters
Common problems we solve
“We look different on every channel”
A system problem, not a design one. Guidelines and the right file set fix it permanently; another logo does not.
“We can’t explain what makes us different”
Then neither can your customers. Positioning work comes before any visual decision for exactly this reason.
“Our brand looks like everyone else in our category”
Category conventions are a trap. We find the ones worth keeping for credibility and the ones worth breaking to be noticed.
How It Works
Our brand identity process
Next Step
Every recommendation is tailored to your business.
We don't price blind. What you need — and what it costs — depends on what your assessment finds, not a fixed package.
Get a Free Business Assessment →FAQ
Common questions about our brand identity
Also from SyntoTech
